The Divine Flower Child
A final project in Visual Communications (IDS 413).
Kyra Betts and The Divine Flower Child: Doula and Birthing Service. A phenomenal service providing education and support around the complexities of labor for birthing persons and their partners. As my doula and friend, I knew that her band needed an uplift to show how amazing she is.
Media developed: Logo, Full Brand Deck/Treatment, Service Menu, and Client Contract
Brand and Mission
A brand established and cultivated by Kyra Betts, the goal was to emphasize the gentle, calm, and assurity that comes with having another hand in the birthing process.
Bold typography portrays a sense of authority needed when you are at your most vulnerable.
While orange brings forth a since of new beginning. Invoking what you feel when you see a sunrise and a sunset... The warmth of a new beginning and an end to another day.
The branding was applied to a service menu and client contract.
Find full deck here.